Eat Up Gud is run by Head Cook Greg Falola, who, as a boy growing up in Liverpool, was blessed to be surrounded by West Indian women who would cook food from the islands. The aim of Eat Up Gud is to serve delicious food that Greg would be proud to offer to the phenomenal women who were around him as he was growing up. Eat Up Gud caters at markets, festivals, events and private parties. Most of their main meals are free of dairy, gluten and nuts. Any unsold food they distribute to a local organisation that supports homeless people.